Discover VESTI: The Logo
These are the mountains that symbolize the lands full of stories -where the weavers and artisans live, the place they call home.
THE VESTI LOGO
There are a lot to be said about a brand by just looking at its logo. The singular distinctive representation of a brand's values, image, and value proposition to the market. A brand's logo encompasses all that is true to the brand: story, beliefs, characteristics, and advocacy. An effective logo should be able to lift up the presence of a brand in a crowded market. It should be able to put prestige, discernment, and importance for a brand. It is the first association consumers have for a brand. It must be arresting, memorable, unique, and iconic.
With this, we hope to present to you and share the story behind the VESTI logo - its conception, ethos, and principles.
The triangles represent VESTI's creativity, harmony, balance, progression, forward-thinking, and call to action. It points upwards conveying ambition, innovation, and engagement in the brand’s vision for continuity of positive change and better business ethical practices.
From a 3-D perspective, these are the mountains that best symbolize the lands where the weavers and artisans live, the place they call home and the place that gave birth to their ancestors’ creativity and skills for weaving indigenous fabrics. The pillars of the triangles protect the sanctity and hallowedness of the heritage from which we come from and hope to bring to the fore. It serves as a prompt to discover more, learn more, and give more to the communities, peoples, and cultures it represents.
Through this meaningful emblem, we wish to remind ourselves of the plight VESTI stands for. It serves as a steward for bringing our message across and hopefully affecting our clients with the same passion, commitment, joy, and responsibility towards helping create beautiful products at the same time honouring our heritage, artisans, traditions, and culture. May this serve as an icon for Filipino creativity becoming global and can stand side by side with the best that the industry can offer.
May the VESTI mountain be a vehicle to promote compassionate consumerism, active social participation, creative innovations, and quality craftsmanship.